Our Client
Concep delivers interactive email marketing solutions to organizations and firms looking to develop and nurture business-to-business and high-value
relationships. In the B2B world of high-value relationships and considered purchase, technology alone cannot be depended upon to deliver results.
Their expertise is in fusing marketing technology and strategy for organizations with long sale cycles and demanding communications needs. They thrive
on collaboration with their clients who are committed to always enhancing their digital communications strategy and who understand that email is a
channel requiring a strategic approach.
The Challenge
Concep is an e-marketing specialist. They are continually improving existing software and developing new solutions. They required expert software
developers to meet this need, with a particular focus on integrating their existing solution with different Customer Relationship Management (CRM)
systems. Furthermore, they required a technology partner to assist with various issues and projects, for example software support.
The Solution
Alpha Zero have become Concep’s software development and technology partner and have developed powerful integration tools to support the Concep
e-marketing solution enabling it to function effectively with a number of different CRM systems. The integration suite that has been developed allows
clients to benefit from best-in-class e-mail marketing without having to manually export any data – information remains in the original CRM system and
is directly transferred when needed. The suite of products, collectively know as cMap have been integrated with various systems including LexisNexis
InterAction, MS Dynamics (CRM4Legal) and SalesForce.
Features of cMap
The cMap suite consists of four components:
- List Export Tool: Exports contact lists directly from the original CRM software to Concep’s e-marketing solution
- Activity Logger: A powerful reporting tool which allows users to create activities
(i.e. tasks such as Campaign Sent or Opt-Outs) in the original CRM system based on activities in Concep’s e-marketing solution. Can be configured to
meet client’s preferences.
- Preference Manager: Allows contacts to update their subscription to Marketing Lists and
contact information in CRM software via a web page. Furthermore web links can be placed directly into the campaign.
- Form Manager: Builds web pages that integrate directly with CRM software, for example firm-branded pages with forms.
Benefits of cMap
- Tailored to each organisation: Each of the cMap suite of integration tools work independently and can be customised to match an
organisation’s business process and branding.
- Easy to use: cMap has been designed so the user interfaces are as simple to use as possible and therefore do not require technical expertise or training.
- Keeps information in the original CRM software.
- Simple installation: Installing the cMap solution is a simple process which will not take much effort from your IT department.
- Ongoing support provided: Alpha Zero provide ongoing 2nd line support for the cMap suite of integration solutions.
Additional Services
In addition to cMap, Alpha Zero have worked on various ad-hoc projects for Concep. These include systems to help automation of internal tasks and a
reporting platform. We have also provided advice and presented a proposal for re-development of Concep’s Email marketing system. This included
consultancy on the technical architecture, development methodology and maintenance lifecycle of these systems.
“Alpha Zero have been retained by Concep as a strategic partner to provide IT software development and support for client installs. Alpha Zero have
designed, developed and installed high quality software products at a very attractive price point to our client base. Alpha Zero are easy to engage
with and have a range of commercial arrangements to suit every need.”
Darren Watkins, Product Strategy Director
